Does your organization have a brand that you’re proud of?
A brand is the value customers think they receive when they buy from a particular organization. What about the value customers think they receive from your organization are you proud to have your name associated with? No brand is perfect, but what about yours are you excited to be associated with?
Now protect that part of your brand. Influence people throughout your organization to always keep that value top of mind when making decisions on operations, marketing, talent management, research and development, and financial investments.
If your business is known for and appreciated for speed, then make sure to weave that into every discussion. If you’re known for incredibly high quality, then protect that legacy you have built up over the years.