A person presents a highly viable idea for generating profitable growth. It fits within the organization’s skills and passions. It connects well to the needs of the targeted customers.
So why doesn’t the idea get support from executives or mid-level managers?
1. It might not be successful, and therefore no one wants to take the risk of associating their name with a failure. The odds of any idea failing are far greater than the odds of the idea succeeding. The downside of being associated with a failure is greater than the upside of possibly getting credit for a success.
2. It might take time and energy away from current tasks, which might hurt a person’s performance, evaluation, and pay.
3. It is simply easier to continue to do what you know how to do than it is to learn how to do something new.
4. It is a more efficient use of a day to do a lot of what you are already skilled at than to struggle doing something you are not skilled at. You feel more productive doing a well-skilled activity, even though it may not be the best activity for producing results.
5. Egos represent a huge problem. For some people if they did not originate the idea, they will automatically resent it and resist it.
6. The payoff for the idea in the short term seems insignificant compared to where your business is making most of its money right now. Consequently, the idea is forgotten even though it leaves an opening for a competitor to come in and steal the low end of your business.
If you are going to successfully innovate in your company, then you have to know what you are up against. Make a list of all the reasons you can think of as to why people will fight an innovation no matter how good the idea might be.