To paraphrase Woody Allen, 80% of success is execution. The vast majority of the success in your organization is going to be determined by how well people execute on a day-to-day basis. Innovation and branding are important to sustaining success, but you have to have success to start with and that is built on effective execution.
Execution has two parts. First, answer this question, “Who is going to do what when and why are they going to do it?” In essence, that question is directly related to the strategy that has been established for your organization. Second, actually go and do it.
Sometimes the problem is that the strategy is wrong and people are going down a path that doesn’t matter to customers. However, there are many instances where the strategy was good, but it got botched in the doing it part.
As you move forward in actually implementing the answer to that question, make sure you maintain real teamwork. Real teamwork is a group of individuals supporting one toward achieving meaningful objectives. If people are working against each other and/or have no idea what objectives they are trying to impact, they are unlikely to fulfill their tasks effectively. Teamwork is a business driver. It is essential for strategic insights to become useful realities.
As a business leader, focus on improving the teamwork in your organization: clarify roles and responsibilities, hold people accountable for behaviors that strengthen teamwork and for the ones that don’t, and reinforce the importance of teamwork on an on-going basis.