Make the creation of value for other people the driving force in your professional life.
Value is anything that increases the chances that the other person will achieve what he or she wants to achieve.
Start with your customers. What can you do to guide your organization to help your customers achieve what they want to achieve. (Note: The starting point is to identify what they want to achieve.)
Then move to your boss, your peers, your employees, and your suppliers. How can you help them achieve what they want to achieve? In the end, your job is to add value every day.