If you could pose a question to some of or all of the people in your organization that could help move your business forward in a sustainably profitable way, what would it be?

Take some to craft it.

Here are a few that come to my mind:

In order to significantly improve the first two minutes of a potential customer’s experience with us, what two things do you think we should do?

If we could only do three things that you feel would make our organization more profitable in a sustainable way, what would those three things be?

Without spending any more time or money than we invest right now, what two things do you think we can do increase value to our customers?

Once you land on your question, give it a test drive. Go ask five or six people in your organization the question and see what kind of responses you get. You might want to give it to them and then follow up for their answers 48 hours later. If the question resonates with those folks, you may want to ask even more people.