The Promoter

The Promoter is the leader who explains clearly and passionately why something is really special and worthwhile.

I’ve known people who worked for a company for over 35 years and never said a bad thing about the organization. When they interacted with family members and friends and people in their neighborhood, they always spoke positively about the business. This had a very real way of influencing how other people thought about the organization.

Think back over the past month about how you talked about your organization to your family members, friends, and neighbors. The way you view your company will impact the way you interact with your co-workers and your customers.

Two Questions for The Promoter Approach to Leadership

1. Are you a promoter of your organization or do you tear it down when you are on your home turf?

2. What are three examples of how you talked about your company with people not associated with your business in the past month?

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