The Personal Touch

The Personal Touch Leader is the person who leverages the power of the handwritten note.

My mom is and always has been a great leader. When I was 12 years old and I received a check for $10 from my Aunt Helen, Mom said, “Now, Danny, (for the record my mom is the only one who is allowed to call me Danny) you need to write a thank you letter to your Aunt Helen.” When I was a senior in college and I received a scholarship to go to college, Mom said, “Danny, you need to write a thank you letter to each of the members of that committee.” When I was 22 years old and I got my first job, Mom said, “Danny, you need to write a thank you letter to your new boss.” When I was 50 years old and my high school teacher’s father died, Mom said, “Danny, I saw that Mr. Becvar’s father died. You need to write a thank you letter to Mr. Becvar for all that he did for you.”

I’ve been sending handwritten letters for over 40 years, and they are more important now than ever before. In a world of texts, emails, twitters, voice mail, webinars, Skype, and blogs, a handwritten letter can have an extraordinary impact on another person. I encourage you to write at least one handwritten letter every week to an employee or a customer or a supplier. A handwritten letter says you took the time to really think about another person and to reach out in a personal way to strengthen the relationship.

Two Questions for The Personal Touch Approach to Leadership

1. Who are ten people you want to reach out to in a personal way?

2. When will you write each of them a handwritten letter of more than two paragraphs?

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