Do you and your staff members interact with your customers and prospects in ways that help them to feel respected and supported, or do you laugh at them when they don’t know something? One time I got off a flight and ran to the gate for my next flight. The person at the gate laughed at me and said, “That plane has already left.” Not exactly a brand-building moment. I’ve done everything I can not to fly with this company ever again.

Are you patient and pleasant or rushed and rude with your customers and prospects? Feed your brand today by being on the alert as to how you talk with your customers and prospects and make at least one improvement right away. Get your staff members to focus on how they interact with customers and prospects. We all get one chance to make…