Brand Feeder #4: Provide Encouragement to your Employees

Your brand exists in the minds of your customers, but it is built through the efforts of your employees. Do they feel encouraged and supported by you to do their very best work? Somewhere down the road your customers are going to be affected directly or indirectly by your employees. Is there a way you can affect your employees today that will increase the chances they will have a positive impact on your customers in the future?