Rather than wondering what you can do today at work and just filling up your time with busywork, I suggest you pull out a stack of personal note cards and write a handwritten note to 25 customers. If you do that once a quarter, your relationship will be much stronger with each of them. Don’t just write the same thing to each person. Make each note personal and unique.
If you don’t know your customers because of the role you’re in, then write a handwritten note to 25 franchisees or suppliers. The point is you strengthen your organization’s brand when you strengthen your relationship with key people associated with your business.