Brand Feeder #9: Look at Your Advertising from Your Customers’ Point of View

If your company invests in television, newspaper, online, billboard, email, and/or radio advertising, look at this advertising as though you were a customer or a prospective customer. Does the advertising make sense to you? Is it clear how you would be better off as a result of using that product or service? Does it in some way increase your emotional desire to buy from your organization? Be honest with the people responsible for the advertising. In a professional, one-on-one conversation let the person know what your observations were like. Take ownership of your brand and at least express your opinion. Do so with tact and maturity, but let your thoughts be known.

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