This is the whole point of this section. Are you really feeding your brand every day in some way, or are the hours in your day being eaten up by stuff that won’t enhance your organization’s brand at all? Look at your schedule for the rest of today and tomorrow. What specifically will you do to enhance your organization’s brand? If you don’t have anything on your calendar that is helping the brand, then you better look at what you can take off and what you can put in place to advance your brand in some way. You might decide the one thing you can do today is to let 10 of your friends and family members know more about your company’s products and services. If every employee raved about your company to the people he or she knows outside of work, it could be a tremendous step forward toward strengthening your organization’s brand.