Ironically, you need to stop working some of the time in order to better understand your brand. When you are away from your work, stay away. Give your brain a rest. When you come back to looking at your brand you can do so with fresh eyes. You might just see something obvious that you never saw before.
Dan Coughlin's Blog on Beating Yesterday
Excellence is doing the best you can at whatever you're doing while simultaneously learning how to do it better the next time.
