Book Recommendations, Part Three: Innovation and Branding

 

These books focus on creating more appropriate value for your customers (innovation) and strengthening the customers’ perception of value that they receive from your organization (branding).

Innovation

Steve Jobs by Walter Isaacson

The Innovation Secrets of Steve Jobs by Carmine Gallo

The Art of Innovation by Tom Kelley

The Innovator’s Solution by Clayton Christensen

Branding

Winning the Story Wars by Jonah Sachs

The Tipping Point by Malcolm Gladwell

Positioning by Al Ries and Jack Trout

It’s Not What You Sell, It’s What You Stand For by Roy Spence with Haley Rushing

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