Joseph Campbell wrote and spoke often about King Arthur and the Knights of the Round Table. He said,
King Arthur gathered the knights at the round table, and told them to each go on a quest for the Holy Grail. And then one of the knights stood up and said, “We should all enter the forest at a different point, a point where there is no path, and we should each carve out our own path in our search for the Holy Grail.”
Then Campbell wrote that the Holy Grail for us today is purpose fulfillment. Clarify our purpose of why we do what we for a living, and then be willing to carve out our own path to fulfill that purpose.
Even if you work in an organization or an industry where many people do what you do, you can still do it in your own way on your own path of your own choosing.