Kill the Company is actually a provocative book title by Lisa Bodell.

Her exercise called, Kill the Company, is very thought-provoking. The idea is for you and your team to come up with ways for a competitor to kill your company. What would the competitor have to do to steal your customers and ruin your business?

This exercise forces you to think of ways to come up with something significantly better than what your organization is doing right now.

And then, of course, the idea is to implement these better ways of doing things. It’s much better for you to kill your old ways of doing things with better ways than for your competition to do that to your business.