Kill The Company

Kill the Company is actually a provocative book title by Lisa Bodell.

Her exercise called, Kill the Company, is very thought-provoking. The idea is for you and your team to come up with ways for a competitor to kill your company. What would the competitor have to do to steal your customers and ruin your business?

This exercise forces you to think of ways to come up with something significantly better than what your organization is doing right now.

And then, of course, the idea is to implement these better ways of doing things. It’s much better for you to kill your old ways of doing things with better ways than for your competition to do that to your business.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s