Define Your Business Using Metaphors

I like definitions. Sometimes I get them from Merriam-Webster Dictionary, and sometimes I create my own definitions. Once we land on the meaning of a word then we can use it in many situations.

Here’s Merriam-Webster’s definition of a metaphor: a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them (as in drowning in money).

I believe a great way to gain new insights into your organization is to describe it using metaphors.

Steve Jobs famously said about the original Macintosh computer, “It’s a bicycle that helps you have control over where you go.” His point was that the personal computer was not something for a hundred people to use at the same time, but rather for one person to use.

I think of my work as a one-stop shop for mountain climbers. Not real mountains, but metaphorical mountains like achieving an important goal at work or growing your company’s brand. Mountain climbers need tools, training, guidance, support, and experience. That’s what I provide to my clients. You choose the mountain. I help equip you for the climb.

Now define your business using metaphors. What is your business like? Write down 8-10 metaphors. And then use those metaphors to guide your decision-making going forward.

In my work, I think about what I can do to better equip business leaders to achieve what they are trying to achieve.

What should you be thinking about that fits with your metaphors?

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