In a March 2019 article on espn.com about the Los Angeles Lakers, there was this quote, “The Lakers are so infatuated with the glory of their brand that they forgot about the essence of their product.”

I love that quote. It’s so applicable to every business.

A brand is the value people think they receive when they buy a product or service.

There are a lot of things you can do to enhance your brand, but the best way is to always improve the quality of your product or service. Don’t get so caught up in your awards and honors and recognition that you forget to constantly improve your actual product and service.